A business proposal has the potential of alluring prospective customers towards an organization. It plays a crucial role in winning the clients and expanding further the customer base of an enterprise. An entrepreneur makes use of the proposal as a tool to offer business to a customer. The main reason of writing and sending an offer letter is to solve a customer’s problems by proposing one’s goods and services as a solution. In this way, a marketer can prepare a professional proposal that might help in leaving a favorable impression on the mind of a customer about the organization.
Features of a Good Proposal:
A good offer letter contains an Executive Summary or an Introduction section. This section is significant as a reader need not to flip the pages to find out the meaning or the purpose of writing an offer letter. One is able to understand the crux of the proposal in the beginning. This saves a lot of time and effort of a reader and it may motivate him to read the entire offer letter in the beginning. Another section is that of the Company Profile which is important. Once a reader goes through the first portion of introduction, it is significant to introduce the organization.
Do not brag about your company or harp on the rewards and achievements. Simply mention the origin and reason of the establishment of the enterprise. Support your achievements with facts and mention about any recognition that the company has received. One can also throw light on the certification to demonstrate the enterprise as an authentic and credible one. Next section includes Products and Services or the main Offer to a client. Always, present the main proposal in detail and cover all its aspects so that you have provided complete and comprehensive information.
Tools of creating a Proposal:
There are a variety of proposal creation software programs available in the market. These programs offer a variety of features such as different templates, graphics, themes, design covers and other such things to create an impressive offer letter.